Starting in the late 1980s, Sony began to make a marketing push to “electronic cinematography”, using analogue HDTV cameras. This was not particularly successful at the time. In 1998, with the production of HDCAM recorders and 1920 × 1080 pixel digital video cameras with CCD technology. The whole thing was then re-branded as “digital cinematography”, that finally began to gain traction in the market.
Fast farward (excuse my pun liberty here) to todays video marker were cameras from companies like Sony, Panasonic, Canon and JVC sell prosumer equipement for shooting high-definition video with less than $10,000 worth of camera equipment.
At the high-end of the market, there are a number of cameras now aimed specifically at the digital cinema market. These cameras from Arri, Panavision, Grass Valley and Red offer resolution and dynamic range that exceeds that of traditional video cameras, which are designed for the limited resolution and dynamic range of broadcast television.